Category: Blog

SEO Checklist — How to Get More Organic Traffic (Fast!)

On-page elements Research and target relevant keywords: Use tools like Google Keyword Planner or SEMrush to research and identify the keywords and phrases that are relevant to your website and that users are searching for. Optimize page titles: Make sure that the title tags of your pages are unique, and descriptive, and include the targeted …

The Role of Backlinks in SEO and How to Build Them

What are backlinks? Backlinks are incoming links to a web page. They are also known as “inbound links” or “incoming links”. Backlinks are important for search engine optimization (SEO) as they signal to search engines that other websites consider the content on the linked-to page to be valuable or relevant. The number and quality of …

How To Optimize LinkedIn

How has LinkedIn regained its popularity once more? LinkedIn is seen as the resume platform for students and job seekers. LinkedIn has re-branded itself to appear more as a networking platform than a platform where you list your skills, experience, and accolades. LinkedIn has positioned itself as a professional network through ads and other promotions …

The Role of Artificial Intelligence in SEO

What is artificial intelligence? Artificial Intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence, such as recognizing speech, making decisions, and translating languages. AI systems are designed to learn from experience, adjust to new inputs, and perform human-like tasks. The goal of AI research is to …

How To Build Trust Signals Within Google My Business

There is no lack of discussion and debate about what is considered a ranking signal within Google My Business (GMB). But “Trust Signals” is slightly different. There is some overlap, but trust signals are broader. On one side there are trust signals that your GMB listing gives out to potential customers influencing a purchase decision. …

How To Overcome Multi-location SEO Challenges

Problem Duplicate content – The most common issue faced by multi-location businesses is how to fix duplicate content. If you are in low competition areas it may not hurt you so much, but if you have a multi-location business with for example 200 locations having the same content with just the city and state changed …