- 8+ years experience in SEO. Ranked Top 15% for SEO – LinkedIn Skills Assessment.
- Predominant experience in SEO. Also have hands-on experience in PPC, SMO, SMM, Influencer Marketing, Online Reputation Management, Content Marketing, Email Marketing, and Conversion Rate Optimization campaigns for clients globally.
- Proven experience working with clients with a technical or non-technical SEO background. Ability to understand, and anticipate client requirements and seamlessly coordinate with project stakeholders across teams.
- Prior experience working with digital marketing agencies, start-ups, and multi-national companies with strong oral and written communication skills.
- Have experience managing a digital marketing team of 5+ members, and coordinating with cross-functional teams. Experience to train a team & build an online presence from the ground up.
- Have sound organization skills, the ability to multi-task & self-motivation to work as an individual or part of a team within deadlines to deliver results.
Roles & Responsibilities
- Proven result-driven SEO strategies for small and large scale websites (Fortune 50 companies) with more than 1 million organic traffic and multi-million dollar revenue. Handled projects that needed:
- Recovery from Google penalties,
- Local SEO,
- Multilingual SEO,
- Multi-location business SEO,
- Ecommerce SEO,
- National SEO,
- International SEO
- Ability to identify low-hanging fruit (low effort, high impact) opportunities to improve key SEO KPIs depending on the campaign requirements – organic traffic, boost engagement rate, reduce bounce rate, improve conversions, lead generation, and improve revenue from organic search.
- Knowledge of advanced off-page SEO (link building) strategies to defend existing backlink profiles and grow backlinks as per the business niche with tactics like competitor link harvesting, guest posting, broken link building, blogger outreach, brand monitoring & more.
- Hands-on experience to fix technical SEO issues, and page load time issues individually and have the ability to communicate the problem, solution, and estimated SEO impact to management/operations/development team.
- Created content marketing strategies based on search intent and used advanced tactics like topic clusters, and competitor’s 360-degree landscape research.
- Managed blogger collaborations, social media influencers & celebrity marketing campaigns for clients from the food, fashion & lifestyle industry.
- Experience in Google Tag Manager, Google Analytics, Google Analytics 4 & reporting using advanced excel & Google Data Studio.
- Coding – Have built and handled websites in HTML, CSS, Bootstrap, MDBootstrap
- CMS platforms worked on – WordPress, Shopify, Magento, Squarespace, Joomla, Hubspot
- Project management & communication tools used – Basecamp, Activecollab, Trello, Asana, Slack, MS Teams, Sharepoint, Google Drive
- Paid tools worked with – Raven, Ahrefs, SemRush, Moz, Prorank tracker, SE ranking, majestic SEO, Buzzsumo, BrightLocal, Twinword, Deepcrawl, ScreamingFrog, SEO Clarity, BrightEdge, Supermetrics, Dataslayer, Keywordtool.io, Icopify, Frase, SurferSEO, ZohoCRM.
Results From Recent Projects
- 161% organic revenue growth for a major online custom food provider.
- Multinational design agency doubled its organic traffic in 12 months.
- 8.5x increase in keyword ranking portfolio for a lifestyle brand in 12 months.
- 7x boost to traffic from organic search (1M to 7M) for fortune 50 brand in 12 months.
Certifications & Accomplishments
- LinkedIn Skills Assessment Badge for SEO (Ranked in the top 15%).
- Digital Marketing Performer of the Year 2016 – Awarded by Vidushi Infotech SSP Pvt. Ltd.
- Google Analytics Qualified Individual
- Certified in Digital Marketing by Digital Marketing Institute Ireland
- 1st in Trinity College London (92%) for Speech & Drama Grade I.
- 1st in Symbiosis International University in Semester III with a perfect 4.0 GPA.
- Deputy SEO Manager at RankUno Interactive Technologies Pvt. Ltd. from Mar 2020 – Present
- SEO Manager at Lanos Technologies Pvt. Ltd. from Apr 2018 – Feb 2020
- Sr. Digital Marketing Executive at MSLGroup from Jul 2017 – Jan 2018
- Team Lead Digital Marketing at Vidushi Infotech SSP Pvt. Ltd. from Mar 16 – Jun 17
- Digital Marketing Executive at Dharne Systems Pvt. Ltd. from Apr 2014 – Feb 2016
- MBA (Marketing) from the University of Pune 2012 – 2014
- BBA (IT) from Symbiosis International University 2009 – 2012